The Penny Drop

13 Tottenham St, Fitzrovia, W1T 2AH

Editor's Review

Melbourne’s The Penny Drop began as a little coffee pop-up in Box Hill, making coffee for commuters before transforming into an all day restaurant and coffee shop with a distinctive design aesthetic. Now Melbourne has arrived in London, in Fitzrovia to be precise. The London Penny Drop is a small but perfectly formed café with top notch coffee and a very distinct sense of style. The branding and design is next-level for London and is by Melbourne’s Pop & Pac, inspired by the Australian cafes location at the base of the Australian Tax Office Building (The Penny Drop).

There’s a friendly staff team and coffee is taken very seriously, brewing coffee from Union Coffee Roasters as espresso and a range of filter options. Don’t miss The Penny Drop’s own selection of drinks such as their cold brew with tonic which is a must-try. Food options include sandwiches, pastries, cakes and biscuits and masala chai is from Prana Chai. The Penny Drop are open weekdays only. 

Cafe Features

Pet Friendly

Coffee + Drinks

Non-dairy Milk Options
Decaf Available
Iced Coffee
Filter Coffee
Coffee Machine
La Marzocco Linea PB
Coffee Grinder
Victoria Arduino Mythos 1
House Roaster

User Reviews:


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Opening Hours
08:00 - 18:00
08:00 - 18:00
08:00 - 18:00
08:00 - 18:00
08:00 - 18:00
00:00 - 00:00
00:00 - 00:00