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Coffee Roaster Introduction: CRU Kafe

Coffee Roaster Introduction: CRU Kafe

Best Coffee's roastery guide is a compilation of the very best, tried & tested coffee roasters from around the world. We’ve hand-selected a small collection of amazing coffees for you to sample. Not all coffees are created equal, and not all coffees make it into our shop. So we’re starting a series of articles shining a light on our chosen roasteries to explain why we picked them for your drinking delight.

CRU Kafe

Where: London

Who: Founders, Bodil Bjerkvik & CEO, Tom Greensmith

Since when: 2013

Why: We like Cru Café’s approach to business; always considering the people and planet around us; working on ways to feel good about coffee. That means fair trade and organic coffee, ethically sourced, with production and packaging that minimise their impact on the planet.

What's the story: Founder Bodil, saw a friend re-filling her old Nespresso® capsules with her favourite specialty coffee. For her, it was a lightbulb moment, and after several months of frantic tinkering, Cru Cafe’s first ever product - the Flat White coffee capsule - was launched. From the beginning their mantra has been - ‘taste good, feel good, and do good’. Making things as easy as possible for you to find and enjoy the right coffee for you is central to what they do.

Sustainability credentials:

CRU Kafe

From the beans they source to the farms they work with and even the products they create, they are all designed to make you feel good about what’s going into your coffee. They Source 100% organic and Fairtrade coffee. They also perfected the production of aluminium capsules that are packed-full of the world's best coffees, designed to work on all kitchen-top coffee pod machines and are 100% recyclable.

Our favourite coffee:

CRU Kafe - Organic Espresso - 10 Recyclable Coffee Pods

CRU Kafe - Organic Espresso - 10 Recyclable Coffee Pods

A beautifully smooth, chocolatey Honduran bean is the base for this blend. A fantastic shade-grown Indian Bahdra lends an extra layer of chocolatey richness & depth to our Honduran bean, whilst the Ethiopian adds a little brightness and sweetness to the overall cup. Tasting notes of Cacao, sweet and creamy praline.

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